Fearfully and Wonderfully Made – The D Personality Profile

After many years of DiSC coaching, specifically for the Construction Industry, looking back there is a pattern with the majority of individuals we profile as a “D”. D is known as a dominant profile, and those that do not profile as a D typically have a good share of D in their profile make-up.

Construction is a make it happen, can build, can fix anything type of industry. The general characteristics of the D personality style tend to be direct and decisive. D’s prefer to lead rather than follow, and lean more towards leadership and management positions. They tend to have high self-confidence and are risk takers and problem solvers, which enables others to look to them for decisions and direction. They tend to be self-starters.

They are fearfully made for sure! Most often profiling as driven risk-takers who can rise to the top during crisis moments.

D’s tend to think about big picture goals and tangible results. They are bottom-line organizers that can lead an entire group in one direction. They place great value on time frames and seeing results. The D may challenge the status quo and think in a very innovative way.

One weakness D’s often work to overcome is that they tend to overstep authority, as they prefer to be in charge themselves. At times they can be argumentative and not listen to the reasoning of others. They tend to dislike repetition and routine and may ignore the details and minutia of a situation, even if it’s important. They may attempt too much at one time, hoping to see quick results. The D can be controlling and domineering at times and will need to watch their tone and body language when feeling frustrated or stressed out.

The D personality type typically craves to be in control of the situation, and therefore fears the idea of being taken advantage of by others.   Does this sound like a challenge we face every day in our industry?

Like other personality styles D’s are wonderfully made! They don’t always feel that way since D’s are often misunderstood by others because of their approach and boldness. D’s tend to beat themselves up when they make a mistake or unintentionally hurt others. D’s, although they seem to be confrontational due to their bold nature, often are not at all, they are just misunderstood due to their approach.

The D personality is highly motivated by new challenges, setting and achieving goals, and seeing tangible results. They appreciate receiving verbal recognition from others as well as rewards. They enjoy power and authority to take risks and make decisions. Freedom from routine and mundane tasks is important. Since repetition is frustrating for the D, changing environments in which to work and play can be highly motivating, which is why new projects and challenges in the Construction Industry are exciting to them.

The D personality desires freedom from others rules. They gravitate towards authority, personal freedom, and opportunity for advancement. They often desire recognition, awards, and prestige for their work and ideas. In the work environment, D personality types, focus on promoting growth and a “bottom line” approach.

When working with a D personality, be direct, to the point, and brief. Focus on tangible points and talk about “what” or the result instead of “how” you will do something. Focus on business and focus on being results oriented. Make suggestions for how to achieve the goal instead of talking about why it won’t work. Try thinking like a D, be confident and focus on problem solving.

When working with a D, it’s important not to focus too much on the problems, the negative points, and the small details. They are big picture thinkers and may perceive you as negative. When speaking try to speak confidently. Avoid repeating yourself or rambling. Don’t make generalizations or make statements without support. Focus on the topic and getting right to the point.

D Styles tend to look forward and think in bigger terms so they tend to ignore the information and analysis of past experiences and the details of what new projects may entail. They may ignore potential risks, not weigh the pros and cons, and not consider the opinions of others. They will likely offer innovative and progressive ideas and systems, but they will need someone else to break down the project and work with the specifics.

D personalities rise to the top during crisis moments. They will provide direction and leadership, push groups towards decision making, will maintain focus on the goals, and will push for tangible results. They can sometimes intimidate groups because of their directness and can lack social interest around others. They are generally optimistic thinkers, but may have personality conflicts with others they perceive as negative. They function well when under stress and with heavy workloads, and welcome new challenges and risks without fear.


The goal with any personality type is to learn how they can develop the communication skills to more effectively work with all personality types and develop their gift of leadership. If you profile as a D, the goal is to now build on that foundation and develop the behavioral skills to communicate effectively and bring out the best in everyone you interact with.

If you don’t already know if you are a D, I, S or C profile or any combination thereof and would like to find out, then click here for more information.

You may not be as fearfully made as a D personality, and may never be, but know you are wonderfully made!


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